The Future Of Marketing Is eMarketing

eM2 – Advanced Website/Blog/Mobile Marketing

 New Program 2016-17

Course 2 – Wednesdays, 6:30 – 9:30 p.m., Oct. 12, 19, 26; Nov.2, 9, 16, 23, 30;


When you complete this course you will have the knowledge, skills and practice to understand/know how to do:

In this course students will learn how to select an ISP to host a website/blog, purchasing a domain name, setting up a Content Management System (CMS), constructing a site/blog and making it available both for Internet users as well as mobile phone users. By the end of the course each student will have his/her own website/blog, which will be set up to make money online.

Course Topics

  • Content Management Systems (CMS)
  • Evaluation of CMS for websites and blogs
  • Creation of a website/blog
  • Effective site navigation
  • Navigation for sales
  • Browser solutions on the web
  • Site design, Site typography, Colors and image flow
  • Site requirements
  • Site diagnosis methods and tools
  • Effective copy techniques
  • Visitor expectations
  • Visitor load and its consequences
  • Credit card acceptance processes
  • eCommerce processes
  • Checkout fundamentals, Shopping cart differences
  • Permission marketing models
  • Legal requirements for your site
  • Domain Registration and names
  • Site hosting models, Basic server issues
  • Log files and metrics
  • Requirements of any website
  • Things to avoid
  • Competition analysis
  • Basic optimization
  • Site load speed and its effect on Marketing
  • Database and dynamic server pages
  • Target marketing
  • Mobile Marketing
  • Facts and Figures, Audience
  • Pros and Cons of Mobile Marketing
  • Mobile Protocols
  • Mobile Technologies
  • Mobile Websites, Standards, Search
  • Mobile Campaign:
  • SMS/Texting
  • Mobile Content
  • Mcommerce
  • CPA Marketing
  • Pay Per Call
  • Local Marketing
  • Lead Generation
  • Applications
  • Ad Platforms
  • Resources


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