The Future Of Marketing Is eMarketing

eM4 – Advanced Search Marketing (SEO – PPC)

New Program 2016-17

Course 4 – Wednesdays, 6:30 – 9:30 p.m., Dec. 7, 14, 21; Jan. 11, 18, 25; Feb. 1, 8;


 

When you complete this course you will have the knowledge, skills and practice to understand/know how to do:

 

In this course students will learn how to do Search Engine Optimization. Using online tools, they will learn what keywords/keyphrases to go after and the strategies to accomplish traffic and page rank. They will create content for web pages, blog posts, videos, ppt, pdf, podcasts and have them rank on the search engines using the techniques of SEO. Students will learn how search engines work, what they like and what not to do. They will master the art of link building and submission to directories, search engines and online maps for websites and mobile phones. All of these techniques will be applied on the student’s website/blog. In addition, students will be exposed to the online advertising market and how it works. They will create and implement an advertisement campaign. Upon completion of this course students will have the blueprint for doing search engine marketing and will have created a steady stream of traffic to their site, which will translate into earning a profit, either from the product or service they are selling or as commission from affiliate products they are promoting.

Course Topics

  • How to get listed
  • Using meta tags
  • Measuring and tracking success
  • How to get high rankings
  • Keyword research / selection
  • Determine Current Ranking
  • Pay for Position Programs
  • Site design techniques for higher rankings/Search Engine Friendly
  • How to deliver targeted pages
  • Search engine descriptions
  • Crawler based search engines
  • Search directories
  • Alt tags for your images
  • Using descriptions for your site
  • Cloaking and doorways, what to avoid
  • Search engine ethics
  • Landing pages from your listings
  • Managing pay for position services (PPC)
  • PPC Targeting, keyword research and budgeting
  • PPC writing effective text ads and landing pages
  • Link building and analysis
  • Search engine algorithms
  • Search engine statistics for your marketing plan
  • Top search engines
  • Adding a search engine to your website
  • How the Open Directory works
  • Search engine submission software and services
  • HTML and XML Sitemaps

To be announced; 2014

 


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